The Project

United Therapeutics is a pioneering research and development company dedicated to discovering a cure for pulmonary hypertension. In an environment that fosters ingenuity, imagination, diversity, and even enjoyment, our team set out to design a 50×50 trade show booth that embodies this spirit of innovation while emphasizing their life-saving mission.

The result was a custom-built experience featuring captivating faux neon lights and vibrant green walls—ideal selfie spots that drew attendees in and encouraged social sharing. To deepen engagement, we created a "post-by-number" experience, inviting participants to collaborate in constructing a massive Post-it mural unveiling the Nashville skyline. This interactive activation not only reinforced United Therapeutics' brand presence but also sparked curiosity and conversation, transforming the booth into a dynamic hub of creativity and connection.